Integrated Communication
Concern, internal and marketingcommunication
Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.
The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organisations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective.The theoretical basis is clarified by means of case studies and assignments.
Doelgroep
The book is primarily aimed at communication specialists training in higher education. The approach chosen makes this book a useful tool also for communication professionals and managers, who need adequate knowledge about communication.
Auteursinformatie
PhD Marita Vos (1956) is a communication consultant and co-owner of consultancy ACC Ede, as well as college tutor Organizatinal Communication and PR at the university in Jyväskylä.
MSc. ir. Henny Schoemaker (1950) is a communication consultant and co-owner of a consultancy, Advice and Courses Communication policy (ACC) Ede (www.vos-schoemaker.com), together with Marita Vos.
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Marita Vos
Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.
The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organisations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective.The theoretical basis is clarified by means of case studies and assignments.
Doelgroep
The book is primarily aimed at communication specialists training in higher education. The approach chosen makes this book a useful tool also for communication professionals and managers, who need adequate knowledge about communication.
Auteursinformatie
PhD Marita Vos (1956) is a communication consultant and co-owner of consultancy ACC Ede, as well as college tutor Organizatinal Communication and PR at the university in Jyväskylä.
MSc. ir. Henny Schoemaker (1950) is a communication consultant and co-owner of a consultancy, Advice and Courses Communication policy (ACC) Ede (www.vos-schoemaker.com), together with Marita Vos.
